— By Colin Trethewey — Local Pizza Co. depends on technology to maintain profitability through challenging times. The Local Pizza Co. story began in early 2019 when owner Milen Kolev decided to bring a novel pizza concept to St. Petersburg. Drawing on his Mediterranean roots, Kolev envisioned a pizza restaurant and Mediterranean market serving healthy food made with fresh ingredients sourced from local vendors. The store, located at 1846 62nd Ave. N, opened to less than auspicious circumstances in February 2020, just as the coronavirus pandemic was taking hold. …
