— By Alex Tostado — Yankee Candle debuts its new store concept, “World Home Fragrance,” to create a personalized fragrance experience. In summer 2019, The Yankee Candle Co. Inc. and FRCH Nelson sat down to discuss how to enhance the way consumers apply fragrance in their homes. Judy Jasper, director of retail activation for The Yankee Candle Co. Inc., and Mari Miura, senior interior designer of FRCH Nelson, worked closely to roll out a new theme for the retailer, World Home Fragrance, at Natick Mall near Boston on …
Mari Miura
Cincinnati — The Yankee Candle Company Inc. unveiled a new store concept at its retail location within the Natick Mall outside of Boston on Black Friday. Designed by award-winning retail design firm FRCH NELSON, the new concept puts fragrance first and emphasizes who Yankee Candle is today, and what it wants to share with its customers. The space features a new merchandising strategy and an upgraded personalization station, complete with sensorial experiences, allowing customers to curate their own scent collection and enjoy a more immersive experience into the world of …