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JCPenney Selects First 10 Store Locations for New Inclusive Beauty Experience

by Katie Lee

Lewisville, Texas — JCPenney has unveiled additional details on the retail strategy and product offerings for JCPenney Beauty. The retailer’s new, inclusive in-store and online experience will open at 10 JCPenney store locations across the country beginning in mid-October, and on jcp.com starting Oct. 15. Featuring 170+ beauty brands, the assortment will span makeup, skincare, haircare, styling tools, fragrance, nailcare, and bath and body products at varying price points. “Rooted in inclusivity, JCPenney Beauty grew out of direct feedback from our customers,” says Michelle Wlazlo, executive vice president and chief …

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Newspeopleretailers

JCPenney Expands Leadership Team

by Katie Lee

Plano, Texas — JCPenney has appointed six new vice presidents. Wendy Santana joins the company as vice president of business development. She has built an impressive career by developing private brands and creating business opportunities for leading retailers. She joins the company after 20 years at Li & Fung – LF Americas/Oxford Collections, where she most recently served as executive vice president. Santana reports to Truett Horne, senior vice president and chief transformation officer. Rounding out the senior marketing team under Shawn Gensch, executive vice president and chief customer officer, …

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Newspeopleretailers

JCPenney Appoints New Senior Vice President, GMM Home

by Katie Lee

Plano, Texas — J. C. Penney Company, Inc. has appointed Stacey Shively, a senior executive with nearly 25 years of retail merchandising experience, as senior vice president, general merchandise manager for its home division, effective Sept. 9. Reporting to Michelle Wlazlo, executive vice president, chief merchant, Shively will be responsible for overseeing the company’s home merchandising strategies. “Stacey is an accomplished merchant who has spent her retail career curating products and experiences that appeal to a value-oriented customer based on lifestyle needs,” says Wlazlo. “Her extensive background in merchandising, product …

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Newspeopleretailers

JCPenney Names New SVP, GMM Women’s Apparel

by Katie Lee

Plano, Texas — J. C. Penney Company, Inc. has hired Victor Ejarque Lopez, a 25-year veteran of merchandising, product, supply chain and operations, as senior vice president, general merchandise manager for women’s apparel, reporting to Michelle Wlazlo, chief merchandising officer. He will join the company June 10. In this role, he will be responsible for overseeing and developing all of the company’s women’s apparel merchandising strategies and programs. “I am delighted to welcome Victor to our team. His appointment fills a vital component of our merchandising leadership team, and we …

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