Athens, Ga. — Zaxby’s, the premium quick-service restaurant brand founded in Athens, Ga., has hired industry franchising veteran Mike Mettler as its new chief development officer, while Mike Nettles, interim chief digital & technology officer, has been elevated to the position long term. “Franchising growth requires four things. A strong business model, a solid culture, passionate franchise owners and strategic areas to develop — Zaxby’s has them all,” says Mettler. Adds Nettles: “Zaxby’s has had a great ride thus far, but digital accessibility will be our ‘secret sauce’ for the …
