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Miniso Group

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MINISO Accelerates Global Development with New Brand Strategy

by Katie Lee

Guangzhou, China — On February 24, 2023, global lifestyle retailer MINISO held a conference titled “MINISO – Bringing Joy to the World,” to unveil its global brand strategy in Guangzhou, China. The company took the opportunity to announce its new brand positioning and brand symbol, global development strategy, product strategy, etc. This year marks the 10th anniversary of the founding of MINISO, as well as the opening year of its updated global brand strategy. “The new global strategy marks the future of the company’s deep participation in the global retail …

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MINISO Expands U.S. Operations, Opens 6 New Stores on Thanksgiving

by Katie Lee

Guangzhou, China — On November 25th, MINISO opened four new stores in Texas and two in Florida, doubling the global value retailer’s store count in these states. The six new stores, all located in malls, added to the Thanksgiving spirit by providing fun, trendy destinations for families to enjoy. At the grand opening of the Dolphin Mall store in Miami, shoppers and influencers gathered for the ribbon-cutting ceremony, celebrating MINISO’s entry into the coastal metropolis. The Dolphin Mall store, as well as the Stonebriar Center store in Dallas, features MINISO’s …

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MINISO Marks Milestone in Boston with 5,000th Store Globally

by Katie Lee

Boston — Lifestyle retailer MINISO has hit yet another milestone. On December 18, the brand’s 5,000th store opened in Boston, bringing its variety of affordable plush toys and household items to the New England region for the first time. Three other stores opened in California, Pennsylvania and another Massachusetts city on the same day. MINISO’s expansion in North America is among the brand’s fastest in the world, reflecting the high priority the brand places on this market. Since its regional debut in North America, MINISO has expanded to key locations …

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