new york flagship

New York City — Subsequent to its successful re-launch in 2017, the iconic toy retailer FAO Schwarz continues its international growth strategy, propelling the brand into new global markets, channels and categories. FAO Schwarz also recently revealed plans to build a new 20,000-square-foot flagship location in the heart of New York’s historic Rockefeller Plaza in time for the holiday 2018 season.

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Middleton, Wis. — On November 11, 2017, American Girl Place New York opened at its new 75 Rockefeller Plaza location. The stunning 40,000-square-foot New York flagship store is filled with the popular products girls love — from the signature American Girl dolls and accessories to the brand’s hundreds of bestselling fiction and advice books.

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