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Potbelly Corporation

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Potbelly Continues Growth in Florida with 16 New Units in Development

by Katie Lee

Chicago — Potbelly Corporation, the iconic neighborhood sandwich shop, has finalized a 16-unit shop development agreement in two Florida markets. This agreement includes 14 shops in Broward County and two shops in Gainesville. “We are enthused to begin a partnership with Rami Boaziz and Stellar Hospitality, which we believe will be great stewards of the brand,” says Bob Wright, president and chief executive officer. “We look forward to expanding the Potbelly brand in the Florida market with a Shop Development Area Agreement (SDAA) for 16 new shops, following our previous …

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Potbelly to Expand in NYC with Development Agreement and First Refranchise Deal

by Katie Lee

Chicago — Potbelly Corporation, the iconic neighborhood sandwich shop, has finalized a multi-unit development agreement along with its first refranchising deal in New York City. This agreement includes multi-unit development for 13 new shops over the next 8 years, and the refranchise of eight shops, the ownership of which has been fully transferred. “I am excited to announce Potbelly’s expansion in New York City, one of the premier markets in the U.S., and that this expansion includes our first refranchise transaction,” says Bob Wright, president and chief executive officer. “This …

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Potbelly Corporation Appoints New Chief Marketing Officer

by Katie Lee

Chicago — Potbelly Corporation, the iconic neighborhood sandwich shop, has appointed David Daniels as its chief marketing officer (CMO) effective August 23, 2021. In this senior leadership role, he will report to Bob Wright, president and chief executive officer of Potbelly. Daniels will lead the branding, marketing and digital teams. “We are very excited to welcome David to the Potbelly family,” Wright says. “He brings significant executive experience and success leading some of the world’s best-selling brands, delivering top- and bottom-line growth. We will immediately benefit from his broad experience …

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Potbelly Names New Chief Development Officer

by Katie Lee

Chicago — Potbelly Corporation has appointed Larry Strain as its chief development officer (CDO) effective immediately. Potbelly is contracting with Restaurant Development Experts (RDE), LLC in connection with Strain’s engagement for this role and Bob Wright, president and CEO of Potbelly, will have oversight responsibility for him. Strain will oversee four key areas of shop development including Corporate Development Services, Franchise Sales & Development, Brokerage Services & Tenant Representation, and Strategic & Trade Area Level Market Planning. “The addition of Larry and his wealth of experience in real estate and …

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Potbelly Sandwich Shop Opens First Location in Nevada; Plans 10 in the State

by Katie Lee

Henderson, Nev. — Potbelly Sandwich Shop is opening its first Nevada location in Henderson on Dec. 11. The shop is located in the Shoppes on the Parkway development near the intersection of St. Rose Parkway and Amigo Street, which is becoming a hot spot for new restaurants and retail stores. The Potbelly Henderson location is the first shop in a franchise development agreement that will bring 10 locations to the Las Vegas market. Local restaurant operations expert and vice president of Veritasfaythe, Gregg Kocenko, has been integral in the development …

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Potbelly Launches Potbelly Pantry to Make Sandwiches at Home

by Katie Lee

Chicago — On April 6, 2020, Potbelly Sandwich Shop launched Potbelly Pantry, which allows fans to stock up on their favorite Potbelly staples, like its famous hot peppers, fresh hand-sliced meats, cheeses, breads and even pre-portioned A Wreck® and Italian sandwich ingredients. Orders can be made at Potbelly.com or through the Potbelly app for curbside pickup or delivery. “Potbelly fans can make our famous Wreck or Italian sandwiches at home anytime they want — they just need our amazing, authentic ingredients,” says Ryan LaRoche, executive chef at Potbelly. “Because life’s …

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Potbelly Sandwich Shop Plans 38 New Franchise Units

by Katie Lee

Chicago — Potbelly Corporation, a neighborhood sandwich shop concept, has signed three new franchise agreements. Over the last 6 months, the company signed franchise agreements that, when fully built out over the coming years, will nearly double its franchise footprint with multi-unit development deals for a total of 38 units spanning Las Vegas; Tampa, Florida; and the Carolinas. In addition, Potbelly has opened a number of franchise stores this year that are driving brand penetration across several areas of the country, including recently opened shops in Irvine, Calif.; Odessa, Texas; …

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