Brooklyn, N.Y. — Global design company West Elm, a member of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, has launched its own virtual world, West Elm Home Design, on Roblox, a global platform bringing 52 million daily users together through shared experiences. The first major specialty home retailer to premiere on Roblox, West Elm’s debut into the metaverse offers a best-in-class virtual experience with high-fidelity design and unprecedented photorealism that will appeal to new and existing West Elm fans and design enthusiasts. The West Elm Home …
