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Rubio’s Coastal Grill Partners with SMG

by Katie Lee

Kansas City, Mo. — Service Management Group (SMG), a global customer, employee and brand experience management partner to more than 500 brands, has formed a new partnership with Rubio’s Coastal Grill. The fast-casual restaurant chain specializing in Baja-inspired Mexican food selected SMG to improve real-time, prescriptive feedback across its guest journey. Based in Carlsbad, Calif., Rubio’s has more than 150 locations across California, Arizona and Nevada. Co-founder Ralph Rubio opened the first location as a walk-up taco stand in 1983 in San Diego’s Mission Bay, and the brand’s reputation and …

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Newsretailerssoftware/technologyvendors

SMG Partners with 85-Store Golf Retailer, Club Champion

by Katie Lee

Kansas City, Mo. — Service Management Group (SMG), a global customer, patient, employee and brand experience management partner to more than 500 brands, is working with specialty golf retailer Club Champion on a new customer experience management program. The nation’s top club fitter and builder chose SMG for its location-level insights, industry-leading professional services and focus on business outcomes. Established in 2010, Club Champion operates more than 85 locations in major markets across the United States. The specialty retailer offers club fitting and building, repair services, personalization and private events. …

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Newsrestaurantssoftware/technologyvendors

Taco John’s Taps SMG for Customer Experience Management Program

by Katie Lee

Kansas City, Mo. — Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has partnered with quick-service restaurant franchise Taco John’s. The Mexican QSR brand chose SMG for its differentiated software with a service (SwaS) offering, deep industry expertise and robust integration capabilities. Spurred by record-breaking sales and rapid growth, Taco John’s needed an enterprise experience management solution that would allow it to capture guest feedback at nearly 400 restaurants and uncover customer insights throughout the customer journey. The brand partnered …

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