Kansas City, Mo. — Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has partnered with quick-service restaurant franchise Taco John’s. The Mexican QSR brand chose SMG for its differentiated software with a service (SwaS) offering, deep industry expertise and robust integration capabilities.
Spurred by record-breaking sales and rapid growth, Taco John’s needed an enterprise experience management solution that would allow it to capture guest feedback at nearly 400 restaurants and uncover customer insights throughout the customer journey. The brand partnered with SMG to launch a customer experience management program that provides a holistic view of the customer experience combined with capabilities that help the field focus on the most important measures to improve guest satisfaction.
“With an intuitive platform and hands-on services model, SMG’s software with a service offering is a great fit for our organization,” says Greg Miller, chief operating officer of Taco John’s.
Through a combination of solicited and unsolicited feedback collection methods, Taco John’s is measuring the on- and off-premise restaurant experience across its growing franchise. In addition, the brand is leveraging SMG’s partnership ecosystem to bring digital feedback data from Olo into the smg360® platform, combining digital experience data with location-level feedback data for richer, more actionable insights.
Founded in 1969 in Cheyenne, Wyo., Taco John’s® operates and franchises nearly 400 restaurants in 22 states. For more information, visit www.tacojohns.com.
For more information on SMG, visit www.smg.com.