New York City — Sparc Group, a full-service lifestyle brand operating company, has appointed Todd Krinsky as the new CEO of Reebok. Krinsky succeeds Matt O’Toole, who has been leading Reebok for over 15 years and will be joining Authentic Brands Group, owner of the Reebok brand, in 2023. Krinsky, a 30-year veteran at Reebok, has been a member of the brand’s senior leadership team for more than a decade. In his new role, Krinsky will lead the team in implementing Reebok’s growth strategy, which leans into the brand’s authentic …
