Steele Smiley

CRISP & GREEN Opens First Location in Manhattan; Continues Quest for 1,000 Units

by Katie Lee May 31, 2023

New York City — CRISP & GREEN is set to open in New York City on June 1. Debuting in the popular NoMad neighborhood, this location also marks the company’s entry into its 10th state, with 10 additional states scheduled to open before the end of the year. Since its inception in 2016, the Minnesota-based company has consistently doubled its location count year-over-year, and the entry into this particular market symbolizes a very important turning point for the growth of the brand. Founded by wellness industry veteran and franchising expert …

May 31, 2023

franchise development News restaurants

CRISP & GREEN Opening First Arkansas Location in April

by Katie Lee March 24, 2023

Minneapolis — On the heels of inking its largest development deal to date, STEELE BRANDS®, a Minnesota-based company that establishes and develops healthy lifestyle restaurants, will debut its CRISP & GREEN® concept in Arkansas this spring. The healthy fast-casual brand is slated to open in Bentonville in April, marking the first of five CRISP & GREEN restaurants planned for the state. The Bentonville location will catapult CRISP & GREEN into its busiest year to date, in which it is expected to more than double its restaurant count across 15 states …

March 24, 2023

franchise development News restaurants

Crisp & Green Inks Largest Multi-Unit Deal in Company History with 40 Units Sold

by Katie Lee February 2, 2023

Minneapolis — STEELE BRANDS®, a Minnesota-based company known for establishing and developing healthy lifestyle restaurants, including its flagship brand CRISP & GREEN®, has signed a record-breaking 40-unit Crisp & Green development deal franchise partner Salads & Smoothies, LLC. This milestone comes at a time when the brand is embarking on its busiest year yet with a goal of 50 locations slated to open across 15 additional states before the end of 2023. This new 40-unit development agreement adds to Salad & Smoothies’ existing 11-unit agreement with CRISP & GREEN, totaling …

February 2, 2023

News people restaurants

Steele Brands Names Restaurant Operations Leader as CEO of Steele Brands Management

by Katie Lee November 9, 2022

Minneapolis — Steele Brands, a Minnesota-based company developing healthy lifestyle brands including Crisp & Green, Stalk & Spade and Paco & Lime, has named restaurant industry leader Kelly C. Baltes as chief executive officer of its brand development company, Steele Brands Management. Baltes has over 28 years of restaurant industry leadership experience in both founder-led and private-equity brands. In his most recent role as president of Maggiano’s Little Italy, Baltes provided strategic and operational guidance to refresh the brand experience, improve guest metrics and develop the business model to unlock …

November 9, 2022

News restaurants

Fast-Casual Salad Brand, CRISP & GREEN, To Enter Florida with 10 Locations

by Katie Lee February 8, 2021

Wayzata, Minn. — CRISP & GREEN, an innovative, wellness-driven fast-casual brand that blends nutritious foods, community and fitness, plans to expand into the Florida market with 10 stores set to open in Tampa and Orlando (with more being announced soon). Started by CEO and Founder Steele Smiley (at left), CRISP & GREEN — the first grab ‘n go salad shop and part-time fitness house — first opened in Wayzata, Minn., in 2016 and has since grown to become one of America’s fastest growing fast-casual franchises. It is known to have …

February 8, 2021