Tommy Hilfiger

Secaucus, N.J. — Leading fashion retailer Ashley Stewart, Inc., which has 82 physical stores in addition to its e-commerce presence, has appointed Lloyd Boston as chief creative officer (CCO). Boston will assume responsibility for the creative direction of the Ashley Stewart brand. Boston joins Gary Sheinbaum, Ashley Stewart’s newly appointed chief executive officer (CEO). The two unite forces once more after time shared building the Tommy Hilfiger brand. Boston began his career as Tommy Hilfiger’s first hand-picked intern in 1989, rising to the brand’s first vice president of art direction. …

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Amsterdam, The Netherlands — Tommy Hilfiger, which is owned by PVH Corp., has appointed Alegra O’Hare as chief marketing officer, Tommy Hilfiger Global, effective April 12, 2021. She joins the company from Gap Inc. “Alegra’s appointment is a crucial next step in this new era for TOMMY HILFIGER,” says Avery Baker, president and chief brand officer, Tommy Hilfiger Global. “She will be a driving force in bringing our new brand vision to life through world-class creative, digital and omnichannel marketing strategies.” O’Hare brings over 25 years’ marketing experience, working with …

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