East Longmeadow, Mass. — Excel Dryer, Inc., manufacturer of the XLERATOR® Hand Dryer, has added a new director of marketing to the team. A seasoned professional with 24 years of experience, Tony Ieraci will be responsible for helping Excel Dryer create and execute long term marketing strategies that will help grow the brand. “We are excited to have Tony join us and bring innovative and exciting ideas to Excel,” says William Gagnon, vice president of sales and marketing at Excel Dryer. “With the majority of his professional life spent working …
William Gagnon
— By William Gagnon — Hand dryers and restroom maintenance work well together. These days, it’s increasingly uncommon to walk into a commercial restroom and find paper towels as the sole option for drying hands after washing. Especially in a larger, busier facility, one is bound to see at least one electric hand dryer on the wall — evidence of the number of retailers, restaurants and other businesses worldwide that are making a sustainably smart switch. High-efficiency hand dryers not only provide unique benefits but address virtually all …
— By William Gagnon — High-speed hand dryers offer total solution for retail restroom challenges. Cleanliness and general appearance are top concerns for successful retail and restaurant establishments, which often rely on positive brand reputation and word-of-mouth advertising to keep their businesses running. Even one patron complaint about this aspect of a facility — including its restroom — can have detrimental consequences. These establishments are often tasked with finding solutions that will not only keep the restroom environment visibly clean for employees and patrons, but ensure that they meet even …