New York City — The Halal Guys has cooked up authentic beef, chicken and falafel on the streets of Manhattan since 1990. Today, the brand has partnered with another iconic New York franchise, the New York Yankees baseball team. The partnership introduces two new carts inside of Yankee Stadium.
“As we look back on our history as a single cart on the corner of 53rd and 6th, we are honored to celebrate this triumphant moment partnering with the New York Yankees,” says Ahmed Abouelenein, CEO of The Halal Guys. “We’ve continued to innovate and expand around the world, but we feel humbled adding two new carts within the stadium of our home team.”
The new carts that will be in Yankee Stadium will reflect the upgraded urban design concept The Halal Guys premiered with Rubber and Road Creative in June 2021.
The Halal Guys continues to expand its U.S. and international presence through franchising development. Celebrating its 100th location this year, the brand plans to open another 400 units over the next few years, exploring additional non-traditional locations to reach new fans.
For more information, visit www.thehalalguys.com.
SOURCE: The Halal Guys