The Hummus & Pita Co. to Expand to the Southeast

by Katie Lee

Atlanta — The Hummus & Pita Co., one of the country’s fastest growing Mediterranean fast-casuals, has signed a multi-unit deal to expand its franchise to the Southeast. Franchisees Jay Gill and Patrick Sidhu will bring five locations to the Atlanta area over the next 2 years.

Gill and Sidhu are partners in Premier Kings, Inc., the largest BURGER KING® franchise in the country. Starting with six BURGER KING® locations in 2010, their portfolio now includes more than 170 locations, as well as 14 Popeyes® restaurants throughout Alabama, Florida, Georgia, South Carolina and Tennessee.

As an emerging restaurant concept, The Hummus & Pita Co. was the ideal non-competing complement to Gill and Sidhu’s existing portfolio. The concept also provides the upside of better unit economics, more flexibility and room for expansion.

“The passion behind The Hummus & Pita Co. brand is contagious and rapidly multiplying, and we hit the lottery having Jay and Patrick franchise with us,” says Dave Pesso, co-founder of The Hummus & Pita Co. “They are the perfect franchisees, and we are beyond humbled to have them on board. We will learn a great deal from Jay and Patrick, and I look forward to a long and mutually rewarding relationship.”

New York City-based The Hummus & Pita Co. plans a national expansion, with units currently in development in Detroit and Los Angeles. A Southern California multi-concept operator recently signed on as a 100-unit development agent for the state of California, demonstrating the brand’s rapid franchised growth and expansion into new markets.

The Hummus & Pita Co. is partnered with Fransmart, an industry leading franchise development company. For more information, visit and

The Hummus & Pita Co. currently operates four locations in New York City and Brookfield, Conn. For more information, visit


SOURCE: The Hummus & Pita Co.

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