San Antonio — Rackspace Technology®, a leading end-to-end hybrid cloud and AI solutions company, has teamed up with Total Wine & More, America’s Wine Superstore® to advance its digital transformation through a strategic, multi-cloud approach. The retailer adopted two public cloud platforms, Microsoft Azure and Google Cloud, selecting the best cloud for each of its major technology initiatives. It chose Rackspace to provide flexible, managed support and gained valuable cloud optimization expertise.
“We needed a partner who could support our multi-cloud strategy and provide consistent, expert guidance across both Azure and Google Cloud,” says Rob DeSantos, vice president of infrastructure and workplace solutions at Total Wine & More. “Rackspace Technology not only met those needs but exceeded our expectations with their technical depth and collaborative approach.”
“Total Wine & More’s multi-cloud strategy showcases the value of choosing the right cloud for the right workload,” says D K Sinha, president of public cloud at Rackspace Technology. “By leveraging both Microsoft Azure and Google Cloud and partnering with Rackspace Technology for unified expertise across platforms, they gained flexibility, cost efficiency and speed. This approach is increasingly common among innovative retailers seeking to modernize faster and use multi-cloud as a driver of agility and customer experience.”
Key Solutions Driving Innovation:
Rackspace Elastic Engineering: Provides ongoing support for modernizing Total Wine’s inventory system and migrating backend operations to Azure, including automation with Terraform across cloud environments.
Rackspace DBA Services: Ensures optimal performance, reliability and availability of databases supporting ecommerce and inventory systems.
Rackspace Optimizer+: Delivers strategic insights and automated optimizations that helped Total Wine reduce cloud costs by 20% year-to-date.
The partnership has empowered Total Wine to transform cost optimization into a catalyst for innovation.
“With the FinOps program and Optimizer+, we don’t just receive another set of dashboards or reports. We get actionable insights and the expertise to dig deeper,” says DeSantos. “We continue to improve efficiency and keep technology at the forefront of business growth and innovation.”
Total Wine & More continues to expand its footprint, now operating 284 superstores across 29 states. With Rackspace Technology as a strategic partner, the company has enhanced its ability to scale, innovate and deliver exceptional customer experiences.
Founded in 1991, Total Wine & More is the largest independent retailer of fine wine in the U.S., offering over 8,000 wines, 3,000 spirits and 2,500 beers.
Rackspace Technology is a leading end-to-end hybrid cloud and AI solutions company that can design, build and operate its customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model.
SOURCE: Rackspace Technology / Total Wine & More