Tropical Smoothie Cafe Supports Rebuilding in Texas Post-Hurricane Harvey

by Katie Lee

Atlanta — Tropical Smoothie Cafe has reopened its Rockport, Texas, cafe, which was destroyed by Hurricane Harvey in 2017. The fast growing, fast-casual restaurant concept also recently signed its 100th franchise agreement in the state of Texas.

Like much of the Rockport community, franchisee Pam Farley was personally impacted by the storms but focused on supporting the rebuilding efforts of the community. Before rebuilding the cafe, Farley partnered with neighboring business owners to organize a drive to distribute necessities to people in the community. As part of her reopening efforts, Farley will continue to provide support to Hurricane Harvey victims by accepting donations for hurricane relief at the cafe.

“There are no words to describe how meaningful this reopening is to me,” says Farley. “To see how our community has rallied together is nothing short of inspiring. Just a few months ago, Rockport was virtually unrecognizable but through perseverance and hard work, we have rebuilt our city. I’m excited to start serving my community again and am so grateful for Tropical Smoothie Cafe’s endless support.”

In addition to reopening the Rockport location, Tropical Smoothie Cafe is also continuing its growth in Texas by signing the brand’s 100th agreement in the state. First-time Tropical Smoothie Cafe franchisee, Shahrukh Noormohammed, is a Houston native. Noormohammed plans to develop three new cafes throughout the Houston market.

“It’s inspiring to see the progress this community has made since Hurricane Harvey and we are proud to continue expanding in a market that has such compassion for local businesses and the residents they serve,” says Mike Rotondo, CEO of Tropical Smoothie Cafe, LLC. “The ongoing success of our existing cafes and resiliency of the business community keep Texas a prime market for development.”

According to Rotondo, Tropical Smoothie Cafe has 30 franchised locations open across Texas and an additional 15 are slated to open this year.

Tropical Smoothie Cafe is a fast-casual restaurant concept inspiring healthier lifestyles across the country, with more than 640 locations nationwide. For more information, visit

SOURCE: Tropical Smoothie Cafe

You may also like