Under Armour Plans Phased Store Reopenings in North America

by Katie Lee

Baltimore — Under Armour has laid out details for the phased reopening of its owned stores in North America. The company reopened its first U.S. stores to customers on May 15th and opened additional stores the week of May 18th. By May 29, Under Armour plans to welcome customers back to nearly 50% of its North America stores. In regular consultation with government and public health officials, the company will continue to reopen additional stores on a case-by-case basis.

“We are excited to begin reopening our doors in North America. Fitness and staying healthy are top of mind for our customers and we are committed to serving them safely, while ensuring our teammates’ wellbeing remains our top priority,” says Patrik Frisk, president and CEO of Under Armour.

Steps Under Armour is taking to protect its teammates and customers in reopened stores during the initial phases of the reopening include:

  • Training all teammates on health and safety procedures prior to reopening
  • Reducing store hours to allow time for new cleaning protocol
  • Limiting store occupancy
  • Requiring teammates and customers to wear masks in the store
  • Adding hand sanitizing stations throughout the store
  • Holding back returned products for 72 hours before returning to the floor
  • Temporarily closing all fitting rooms
  • Sanitizing payment point of contact in between each use
  • Labeling spaces to ensure adherence with social distancing guidelines at checkout and other high traffic areas
  • Communicating “House Rules” via posters throughout the store and announcements over the sound system

For more information on how Under Armour is navigating the global pandemic, visit https://about.underarmour.com/news/2020/03/under-armour-coronavirus-responses-and-actions.



SOURCE: Under Armour, Inc.

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