Bentonville, Ark. — Walmart, in partnership with Tribeca Enterprises, is creating a touring drive-in movie theater that will transform 160 Walmart parking lots into contactless outdoor cinemas. There, in the parking lots, customers can safely gather to watch movies programmed by the Tribeca Drive-in team.
“Summer hasn’t really felt like summer yet, and I know I hear every day, ‘Mom, I’m bored!’” says Janey Whiteside, chief customer officer, Walmart. “We’re hoping to bring some summer fun to families across the country. We know Walmart plays a role in our communities that extends far beyond getting them necessary supplies, and we see that now more than ever.”
Beginning in August, Walmart will roll out this red carpet experience in towns across the country for a combined 320 showings. This family-friendly night will include hit movies, special appearances from filmmakers and celebrities and concessions delivered right to customer vehicles.
Walmart’s drive-in tour will run through October. Additional details will be announced closer to the start of the tour. More information can be found here: www.walmartdrive-in.com.
Ahead of each screening, Walmart will make it easy for families to fill their picnic baskets by ordering their drive-in essentials online for curbside pickup on the way to their movie.
“Drive-Ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” says Jane Rosenthal, CEO and co-founder of Tribeca Enterprises and Tribeca Film Festival. “But now, the Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather. We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for.”
Throughout July, families in Arlington, Texas; Pasadena, Calif.; Nassau County, N.Y.; and Orchard Beach in the Bronx, N.Y., will be treated to Tribeca Drive-In screenings of modern classics and family favorites, like “Wonder Woman” and “Space Jam,” with a mix of ticketed and free events honoring frontline workers. The full schedule and tickets can be found at www.TribecaFilm.com.
Walmart Inc. has approximately 11,500 stores under 56 banners in 27 countries. For more information, visit www.corporate.walmart.com.