New York City — WHP Global, the parent company of Toys”R”Us, has formed a new partnership with leading travel retailer Duty Free Americas to open the first-ever Toys”R”Us airport store at Dallas-Fort Worth International Airport (DFW), the world’s second busiest airport. The Toys”R”Us store will be located in Terminal A, and is slated to open in time for holiday 2023.
“We are excited that WHP Global selected us to introduce a new retail concept to the travel industry,” says Jerome Falic, CEO of Duty Free Americas.
Travelers visiting the store will be welcomed by a life-size custom Geoffrey the Giraffe 3D sculpture perfect for a family photo, before discovering a curated selection of toys and games from the hottest brands. With demonstration tables for hands on play and iconic brand elements throughout, the new airport store brings a fun Toys”R”Us experience that caters to gift buyers on-the-go and parents traveling with children.
“We are thrilled to partner with Duty Free Americas to introduce the first-ever Toys”R”Us airport store, an exciting new concept that we believe could roll out in airports around the world,” says Yehuda Shmidman, chairman and CEO of WHP Global.
Since its acquisition by WHP Global in 2021, Toys”R”Us has experienced significant growth doubling its footprint by 50% in 2022 with the national rollout in the U.S. at all Macy’s stores. The momentum is continuing this year with recent launches in India, United Kingdom and Mexico.
Toys”R”Us has been a global leader in the toy category for more than 70 years. The brand has 1,350+ stores and e-commerce businesses in 30+ countries. For more information, visit www.toysrus.com.
Established in 1972 and headquartered in Hollywood, Fla., Duty Free Americas, Inc. (DFA) is the largest duty-free retailer in the Americas, operating approximately 200 stores in airports, border crossings and seaports located in the United States, Latin America and the Caribbean, and other international locations. For more information, visit www.dutyfreeamericas.com.
WHP Global is a leading New York-based firm that acquires global consumer brands and invests in high-growth distribution channels. For more information, visit www.whp-global.com.
SOURCE: WHP Global