Pei Wei Debuts New Restaurant Design

Las Colinas, Texas — Pei Wei fans in and around Las Colinas, Texas, will be the first to experience the leading fresh Pan-Asian brand’s new prototype restaurant. The Las Colinas restaurant is the Pei Wei Restaurant Support Center’s flagship location. The restaurant recently closed for dine-in business during its massive interior remodel project and is now back open for business.

The entire front of house has been reimaged with new wall graphics, digital menu boards, bright yet rustic furniture and modern lighting, and the ordering line now queues along the kitchen to give guests a “behind-the-scenes” view of Pei Wei’s made-to-order philosophy. A new mural representing Wok Chefs is the featured focal point of the restaurant. New uniforms, music playlist, beverage menu and a special take-out station for guests who order online or through the mobile app complete the transformation.

“We can’t wait to unveil our new prototype at our flagship restaurant and to provide our guests with a dramatically improved experience,” says CEO J. Hedrick. “This location will serve as our test and learn for future restaurant openings, helping us enhance operations and learnings initiatives.”

Pei Wei New InteriorPei Wei is celebrating the grand reopening of its newly remodeled restaurant on June 14, 2018.

“We’re really proud with how the new prototype turned out, as it’s the first one to fully integrate our new Tiger mascot and branding throughout the restaurant, including a stunning new mural,” says Brandon Solano, chief marketing and digital officer. “We’re also taking this opportunity to roll out several new menu offerings, including mochi ice cream and a reimaged beer, wine, sparkling, sake and non-alcoholic beverage lineup. We’ve recently upgraded our beverage program so we’re now offering several craft and local options.”

During first quarter 2018, Pei Wei conducted a 360-degree brand review to help ensure that the brand reaches its full potential. The study has resulted in a new multi-media advertising campaign, re-engineered online and loyalty platforms, the debut of the groundbreaking Wei Better Orange Chicken and, now, the unveiling of Pei Wei’s all-new restaurant prototype.

Founded in 2000, Pei Wei Asian Kitchen is the leading fresh Pan-Asian, fast-casual restaurant that honors Asian culinary tradition. Pei Wei owns and operates nearly 200 restaurants in 21 states. For more information, visit www.peiwei.com.

SOURCE: Pei Wei

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