San Francisco and Sunnyvale, Calif. — Gap Inc. has formed a multi-year partnership with Google Cloud to accelerate its human-centered digitally-enabled technology strategy, with AI powering the company’s plans to reimagine retail across its portfolio of brands, including Old Navy, Gap, Banana Republic and Athleta.
“AI is redefining what’s possible in retail, and we’re building our future technology roadmap around it,” says Sven Gerjets, chief technology officer at Gap Inc. “We believe this partnership gives us the expertise and speed to bring AI to life across our business, empowering teams, sparking creativity and delivering for customers faster and with greater personalization than ever.”
The collaboration will provide Gap Inc. with a unified, AI-powered platform which it expects to fuel innovation and greater efficiency across product creation, customer experience and employee enablement using Google Cloud technologies such as Gemini, Vertex AI and BigQuery, among others. Gap Inc. expects to gain several benefits, including:
• Product Innovation: AI tools will help accelerate design, planning and pricing processes, helping to unlock creativity and efficiency throughout the product-to-market journey and transforming how ideas move from concept to shelf.
• Customer Experience & Marketing Optimization: Hyper-personalized shopping, smarter recommendations and seamless engagement powered by AI tools that aim to drive stronger storytelling, greater relevance for consumers and deeper loyalty from Gap Inc. customers at scale. In addition to its work with Google Cloud, Gap Inc. is already working with Google Ads, leveraging Google AI to drive ad placements, optimize campaigns across channels and improve its omnichannel capabilities.
• Employee Empowerment: Gap Inc. has begun using AI to rethink how its agents and teams operate, as a partner in decision-making and execution. This shift is expected to allow the retailer to be more agile, responsive and forward-thinking.
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform.
Gap Inc. is the largest specialty apparel company in America, founded in 1969. Its Old Navy, Gap, Banana Republic and Athleta brands offer clothing, accessories and lifestyle products for men, women and children. For more information, visit www.gapinc.com.
SOURCE: Gap Inc.