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Freddy’s Frozen Custard & Steakburgers Signs Agreements for 64 New Restaurants in Q1

by Katie Lee

Wichita, Kan.— In first quarter 2022, Freddy’s Frozen Custard & Steakburgers has signed six new multi-unit agreements that will bring a total of 64 new Freddy’s locations to new and existing markets. Most notably, existing Freddy’s franchisees of more than a decade, M&M Custard, inked an agreement to expand the brand’s growing footprint in Chicago with a commitment to develop 13 locations. Additionally, Freddy’s opened 11 new locations nationwide in first quarter and is on track to open over 50 locations throughout 2022. “As we celebrate the 1-year anniversary of …

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U.S. Polo Assn. Opens New Flagship Store in São Paulo, Brazil

by Katie Lee

São Paulo — Global, sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is opening its first store in Brazil this April, in partnership with its Brazil licensee, Alpar do Brasil. The 1,000-square-foot flagship store is located at Morumbi Mall in São Paulo. The store’s official grand opening will take place on April 28, 2022. Additional store openings are planned in Brazil for later this year and beyond, anticipating more than 60 stores across the country over the next 5 years. An e-commerce …

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Sunny Street Café Unveils Enhanced Restaurant Design

by Katie Lee

Columbus, Ohio — Sunny Street Café, the Columbus-based breakfast and lunch restaurant chain, reported double-digit growth in 2021 — despite the pandemic — and is debuting an energetic new design that provides an even brighter spot for guests to dine, with enhancements to the concept’s interior and exterior dining. The reworked layout comes equipped with a designated to-go area featuring built-in shelving for organizing delivery and third-party pickup, allowing for less disruption to the dine-in experience. In addition, the service area now showcases the café’s expanded beverage program, which includes …

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Church’s Chicken Names New VP of U.S. Franchise Development

by Katie Lee

Atlanta — Church’s Chicken™, one of the largest quick-service chicken restaurant chains in the world, has hired a franchise industry veteran, Frank Costello, for the position of vice president of U.S. franchise development. Costello joins the brand with years of impressive leadership and advisory experience, including being a former multi-brand franchisee, and will support the brand’s expansion goals as it seeks to become the global franchisor of choice. Most recently, he was senior director of franchise development for TBC Corp., owned by Michelin/Sumitomo Tire. “I’m honored and excited to join …

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Fatburger Rolls Out First Theme Park Location at Six Flags Great Adventure

by Katie Lee

Los Angeles — FAT (Fresh. Authentic. Tasty.) Brands Inc. has opened Fatburger’s first theme park location at Six Flags Great Adventure in Jackson, N.J. The restaurant marks the second Fatburger in the state. “We have been exploring opportunities to make this growth move for some time and are pleased that we are able to make our foray into this space with such a strong partner as Six Flags,” says Jake Berchtold, chief operating officer of FAT Brands’ fast casual division. The first Fatburger opened in Los Angeles 70 years ago, …

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Mo’ Bettahs Unveils All-New Prototype in Preparation for U.S. Growth

by Katie Lee

Salt Lake City — In preparation for rapid growth, Mo’ Bettahs Hawaiian Style Restaurant has launched a comprehensive rebrand that includes a brand-new prototype. The brand has 18 restaurants scheduled to open nationwide by the end of 2022, all of which will feature Mo’ Bettahs’ latest rebranding. This will bring the brand to more than 50 units throughout the western U.S. with 20+ units planned for 2023. Mo’ Bettahs debuted its updated design elements and branding — with a fresh new logo that alludes to the movements of the ocean …

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The Halal Guys Returns to Food Cart Roots with New Locations Inside Yankee Stadium

by Katie Lee

New York City — The Halal Guys has cooked up authentic beef, chicken and falafel on the streets of Manhattan since 1990. Today, the brand has partnered with another iconic New York franchise, the New York Yankees baseball team. The partnership introduces two new carts inside of Yankee Stadium. “As we look back on our history as a single cart on the corner of 53rd and 6th, we are honored to celebrate this triumphant moment partnering with the New York Yankees,” says Ahmed Abouelenein, CEO of The Halal Guys. “We’ve …

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Shaquille O’Neal-Owned Big Chicken Signs 50-Unit Franchise Agreement in Texas

by Katie Lee

Houston — Big Chicken, the fast-casual chicken restaurant franchise founded by basketball Hall of Famer and entrepreneur Shaquille O’Neal, plans to enter the four largest Texas markets. Through a multi-unit development agreement, a Texas-based team is bringing Big Chicken to Houston, Dallas, San Antonio and Austin — four of the top 11 markets by population in the United States. “Big Chicken is exactly the kind of brand that succeeds in Texas: pioneering and bold, yet rooted in delicious tradition. Our restaurant industry’s rich diversity is our greatest strength, and we’re …

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German Doner Kebab Appoints New Franchise Director

by Katie Lee

Glasgow, UK — German Doner Kebab has appointed Mark Treptow as its new franchise director for the USA and Canada as the brand builds on its ambitious international growth plans. He joins the growing restaurant from Fransmart. Treptow is the former senior director of development at Fransmart, where he was responsible for the franchise expansion of high-performing brands such as Five Guys Burgers, Qdoba, The Halal Guys and Freshii. Treptow has over 25 years of sales experience in franchise development and financial services and has been instrumental in the management …

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H&H Bagels Introduces New Service Model and Brand Design

by Katie Lee

New York City — H&H Bagels, a legendary New York City brand since 1972, is reopening its Upper West Side location after a 9-week remodeling and renovation project. The 50-year-old bagel company was started with a single location on the Upper West Side, one of Manhattan’s cultural and intellectual hubs, and has now expanded to five locations throughout the New York City area. The newly renovated space features an upgraded customer experience, accompanied by a new modern design. The storefront features the brand’s innovative fast-casual service model, which allows customers …

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