New York City—Crate and Barrel and Finnish designer Marimekko plan to roll out more than 20 shop-in-shops in Crate and Barrel stores across the U.S. and Canada over the next 3 years.
New York City—Home furnishings retailer Crate and Barrel and Finnish textile and design company Marimekko plan to roll out more than 20 shop-in-shops in Crate and Barrel stores across the U.S. and Canada over the next 3 years. The launch kicks off this spring with four new shop-in-shop locations: New York (Madison Avenue), Chicago, Los Angeles and San Francisco. In addition, a Marimekko ecommerce ‘shop’ will be added to the Crate and Barrel website later this season (www.crateandbarrel.com).
Crate and Barrel and Marimekko first collaborated in the early 1960s. With the new shop-in-shops, the two companies take that collaboration to a new level, adding fresh excitement to the Crate and Barrel shopping experience while introducing Marimekko’s bold, colorful designs to a broader audience.
Crate and Barrel was founded in Chicago in 1962 by retailing pioneers Gordon and Carole Segal. Currently under the leadership of CEO and President Barbara A. Turf, the Crate and Barrel family of brands now includes its more modern off-shoot, CB2, and children’s home furnishings retailer, The Land of Nod. Crate and Barrel is a privately held company owned by the Otto Group of Hamburg, Germany.
Marimekko is a leading Finnish textile and clothing design house founded in 1951.