Edible

Atlanta — Edible® reinforces its executive leadership team, as it continues its global growth by focusing on franchise sales and territory expansion with the addition of Ramzi Daklouche as vice president of franchise sales. Previously serving as chief growth officer at Pieology Pizzeria, Ramzi has a wide-ranging background in growing brands and territories both domestic and globally. With nearly a decade of experience, Ramzi brings a strong understanding and unique perspective that will amplify franchise expansion for the Edible® brand. “I’m honored to be joining Edible® during such a promising …

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Atlanta — Edible®, the world’s most beloved leading gifts and treats destination, opened its first ghost kitchen on February 6. Located in Tucker, Ga., the 1,700-square-foot facility serves as a delivery-only location while also providing shipping in its geographic area. Additionally, it serves as a backup for surrounding stores during the busiest times of the year, and several virtual brands will be tested there as well. The ghost kitchen’s first week open brought in more than $130,000 in sales. Given the prosperous debut of the first ghost kitchen, more locations …

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— Interview with Patricia Perry, Vice President, Franchise Development, Edible — Edible was ready when the pandemic hit.   When the pandemic hit, Edible was ready. It already had a dedicated delivery model, made possible by a robust fleet of refrigerated trucks; it had multiple omnichannel platforms customers could use to interact with the brand; its fruit arrangements and chocolate treats offered a way to say “we’re thinking of you” to friends or relatives you could not visit in person. Also working in Edible’s favor? A talented support team and …

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Atlanta — Edible®, a leading gift and treat destination, is reflecting on a record-breaking 6 months. A resilient and essential business, the brand has signed a total of 37 new franchise agreements since January. Now, with a larger franchise development team in place, Edible is aiming for its next ambitious growth goal: to sign 80 to 100 new franchise agreements in the U.S. and to find new franchisees for five international countries between now and the end of the year. “We have an entrepreneurial and experienced management team in place …

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