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Great American Cookies Continues U.S. Expansion with First Alaska Location

by Katie Lee

Los Angeles — Great American Cookies, the Original Cookie Cake franchise, plans its first location in the state of Alaska. The new store will be located in Anchorage. “This year, Great American Cookies arrived in Arizona, New Mexico and Illinois,” says Allison Lauenstein, president of Great American Cookies. “Growing domestically has been a key growth pillar for us so we are pleased to be able to expand our footprint to four new states, including Alaska, in just a few months. We see Anchorage as a great market to make our …

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FAT Brands Strengthens Leadership Team, Including 2 New Brand Presidents

by Katie Lee

Los Angeles — FAT (Fresh. Authentic. Tasty.) Brands Inc. has elevated Jenn Johnston to the role of chief marketing officer. Since the acquisition of Global Franchise Group in July 2021, Johnston has held the role of president of the quick-service division at FAT Brands, overseeing brands including Round Table Pizza, Great American Cookies, Marble Slab Creamery and Pretzelmaker. With the promotion, Allison Lauenstein and David Pear will assume brand president roles. Lauenstein will serve as brand president of Great American Cookies, Marble Slab Creamery and Pretzelmaker. She brings over a …

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franchise developmentNewsrestaurants

Twin Peaks Expects to Surpass 100 Locations this Spring

by Katie Lee

Dallas — FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Twin Peaks Restaurant and 16 other restaurant concepts, enjoyed another strong year in 2022. The sports lodge concept opened nine new lodges, while also signing four new area development agreements (ADAs) to add 26 future lodges in the U.S. and one ADA in Mexico for an additional 32 lodges. These agreements are expected to allow the brand to surpass the 100-restaurant milestone by spring. “We’re proud of the work our teams put in to ensure that Twin Peaks stays …

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franchise developmentNewsrestaurants

FAT Brands Added 362 Stores to Development Pipeline in 2022

by Katie Lee

Los Angeles — FAT (Fresh. Authentic. Tasty.) Brands Inc., a leading global franchising company that owns a number of restaurant brands, including Johnny Rockets, Fatburger, Round Table Pizza, Twin Peaks, Fazoli’s and 12 other concepts, has experienced a historic year of growth, opening 142 new stores in 2022 and adding a total of 362 stores to its development pipeline which spans 29 states and 17 countries. Leading the way in new store development amongst FAT Brands’ concepts was Fatburger and Buffalo’s Express with 86 stores, Fazoli’s with 61, Round Table …

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construction and designfranchise developmentNewsrestaurants

FAT Brands Opens First Tri-Branded Location

by Katie Lee

Los Angeles — FAT (Fresh. Authentic. Tasty.) Brands Inc. has opened its first tri-branded location: a Fatburger, Buffalo’s Express and Hot Dog on a Stick. This unique new location is situated in the Los Angeles neighborhood of Valley Village. “Since 2013, we have been able to effectively scale the co-branded model of Fatburger and Buffalo’s Express,” says Mason Wiederhorn, chief brand officer of FAT Brands. “As FAT Brands has continued to expand its portfolio, we have been exploring other like-minded brands to join together, most recently, Johnny Rockets and Hurricane …

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FAT Brands Hires First Chief Growth Officer

by Katie Lee

Los Angeles — FAT (Fresh. Authentic. Tasty.) Brands Inc. has hired its first chief growth officer, Jeremy Theisen. Theisen joins FAT Brands with over 20 years of experience in significantly increasing the revenue stream for high-growth startups in the restaurant sector and will be focused on spearheading the growth of the development pipeline across the FAT Brands portfolio. This includes bringing new franchisees into the system and driving multi-unit expansion with existing franchisees. Prior to joining FAT Brands, Theisen served as chief revenue officer of PathSpot, a hygiene management system …

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franchise developmentNewsrestaurants

Round Table Pizza and Fatburger Combine for 80-Store Texas Development Deal

by Katie Lee

Los Angeles — FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Round Table Pizza, Fatburger, Buffalo’s Express and 14 other restaurant concepts, has inked a new development deal to open 80 new franchised locations in Texas. In partnership with Brame Holdings LLC, 40 Round Table Pizza restaurants and 40 co-branded Fatburger and Buffalo’s Express locations will open over the next 10 years with the first units slated to open in 2023. “Texas is a priority growth market for Round Table Pizza and Fatburger and Buffalo’s Express as the concepts …

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franchise developmentNewsrestaurants

FAT Brands Reaches Milestone with 100th Store Opening in 2022

by Katie Lee

Los Angeles — FAT (Fresh. Authentic. Tasty.) Brands Inc., a leading global franchising company that owns restaurant brands including Johnny Rockets, Fatburger, Round Table Pizza, Twin Peaks and 13 other concepts, has opened a record-breaking 100 new franchised locations so far this year, and is poised for further growth, with approximately 25 additional stores slated to open by year end. This is the first year since the company’s inception in 2017 that it has surpassed 100 openings in a year. Following a year of strategic acquisitions in 2021, the company …

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construction and designfranchise developmentNewsrestaurants

Johnny Rockets and Hurricane Wings Debut First Co-Branded Location

by Katie Lee

Los Angeles — FAT (Fresh. Authentic. Tasty.) Brands Inc. has opened its first co-branded Johnny Rockets and Hurricane Wings. Located in the heart of Washington, D.C., at the Holiday Inn Washington-Central/White House, the restaurant combines Johnny Rockets’ classic menu with the all-new co-branded model of sister wing brand Hurricane Grill & Wings, Hurricane Wings. “Burgers and wings pair perfectly together, which we have witnessed firsthand at FAT Brands with the co-branding of Fatburger and Buffalo’s Express,” says Jake Berchtold, COO of FAT Brands’ fast-casual division. “The demand for that co-branded …

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construction and designfranchise developmentNewsrestaurants

Great American Cookies Opens First Converted Brand Location in Las Vegas

by Katie Lee

Los Angeles — FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Great American Cookies and 16 other restaurant concepts, has opened the first converted Great American Cookies from Nestlé® Toll House® Café by Chip® in Las Vegas. The opening follows the May 2022 announcement of FAT Brands’ acquisition of the franchised chain of stores. Two additional converted stores are also set to open in Las Vegas by the end of 2022, furthering Great American Cookies’ presence in the city. “Over the last several months, we have been working with …

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