— By Alex Tostado — Yankee Candle debuts its new store concept, “World Home Fragrance,” to create a personalized fragrance experience. In summer 2019, The Yankee Candle Co. Inc. and FRCH Nelson sat down to discuss how to enhance the way consumers apply fragrance in their homes. Judy Jasper, director of retail activation for The Yankee Candle Co. Inc., and Mari Miura, senior interior designer of FRCH Nelson, worked closely to roll out a new theme for the retailer, World Home Fragrance, at Natick Mall near Boston on …
FRCH NELSON
Cincinnati — The Yankee Candle Company Inc. unveiled a new store concept at its retail location within the Natick Mall outside of Boston on Black Friday. Designed by award-winning retail design firm FRCH NELSON, the new concept puts fragrance first and emphasizes who Yankee Candle is today, and what it wants to share with its customers. The space features a new merchandising strategy and an upgraded personalization station, complete with sensorial experiences, allowing customers to curate their own scent collection and enjoy a more immersive experience into the world of …
Cincinnati — International retail design firm FRCH NELSON has partnered with KFC SOPAC to design an innovative, pilot project in Newcastle, Australia, opening to the public this week. With a growing number of consumers ordering through online channels, the goal of the new concept was to develop a more efficient operating model that celebrated this change in consumer behavior. The new concept includes five drive-thru lanes that allow customers to order and pay for a meal through the brand’s app or website, including designated lanes for more traditional, on-the-spot orders. …
FRCH NELSON Teams Up with American Girl to Design In-Store Experiences for the Holidays
by Katie Lee
Cincinnati — American Girl unveiled two new in-store experiences this month in its New York City flagship store on Rockefeller Plaza. Award-winning retail design firm FRCH NELSON partnered with the brand to envision both experiences that will be open throughout the holiday season. Girls can now experience a day in the life of one of American Girl’s most popular dolls, Julie. The pop-up called “Julie’s Groovy World” immerses guests in her 1970s world. The in-store activation encourages interactive play between girl and doll and brings Julie’s message of girl empowerment …
— Interview by Katie Lee — How The Container Store’s new prototype design enhances the customer experience. When The Container Store unveils a new store prototype, you can bet it is innovative, organized, high-tech, and a completely refreshing customer experience. On those points, the Dallas-based home organization retailer does not disappoint. Two years in the making and created by FRCH NELSON in partnership with digital agency MJD Interactive, The Container Store’s next generation store mirrors individual rooms in a home, allowing customers to visualize how each room in their home, …