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franchise developmentNewspeoplerestaurants

Roy Rogers Names New VP of Franchise Sales

by Katie Lee

Frederick, Md. — Roy Rogers Restaurants has named Gregg Koffler vice president of franchise sales, a new position at the company. Based in Roy Rogers’ Frederick, Md., headquarters and reporting to Jeremy Biser, executive vice president, Koffler will lead the western-themed quick-service brand in attracting new franchise candidates to open locations throughout the eastern United States. Koffler was most recently vice president of franchise sales and development for bakery café restaurant concept Paris Baguette America. In that role, he oversaw all aspects of the brand’s franchise expansion, including real estate, …

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franchise developmentNewsrestaurants

Roy Rogers Restaurants Unveils 2020 Expansion Plans

by Katie Lee

Frederick, Md. — Roy Rogers® Restaurants has charged into 2020 with a new strategic growth plan aimed at improving performance at existing locations, attracting more high-caliber franchisees, and opening new restaurants in both traditional and non-traditional locations. The company also plans to debut a new corporately owned and operated restaurant this year but will focus on expanding its franchise network as a primary means of system growth. Its aggressive 5-year plan calls for signing three to five new multi-unit development agreements per year. Initial recruiting efforts will target development in …

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kitchen equipmentNewsrestaurantsvendors

Roy Rogers Partners with Singer EVI for Equipment Consolidation

by Katie Lee

Frederick, Md. — Roy Rogers® Restaurants has partnered with Singer EVI to provide equipment fulfillment and kitchen design support for its existing and future quick-service restaurant locations. Roy Rogers Restaurants celebrated its 50th anniversary in 2018. Since then, the company has been focusing intently on investments to strengthen its operations, infrastructure and both its consumer and franchise offerings in preparation to mount an aggressive expansion campaign. The company has added nearly half a dozen new executives who are seasoned experts in restaurant operations and marketing. It has added new and …

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construction and designNewsremodelsrestaurants

Roy Rogers Tests New Store Design; Plans Systemwide Rollout

by Katie Lee

Frederick, Md. — Roy Rogers® Restaurants has successfully rolled out a new store design at its Westminster, Md., restaurant. The restaurant remained open throughout the renovations. Roy Rogers will next undertake updates at its test kitchen store in Frederick, Md., after which it will remodel one additional restaurant and open two new ones with the design before rolling it out systemwide. The new format features new lighting illuminating an exterior boasting a bolder logo presence, natural stone towers and new pylon and building signage. Inside, upgraded furniture, fixtures and equipment …

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Newspeoplerestaurants

Roy Rogers Names Senior Manager of Information Technology

by Katie Lee

Frederick, Md. — Roy Rogers® Restaurants has named Frank Cleveland senior manager of information technology. Based in the company’s Frederick, Md., headquarters, he reports to Jeremy Biser, executive vice president, and is responsible for directing all IT operations to meet internal and external customer requirements and developing new technical solutions to meet current and future needs for the brand. Cleveland previously worked at Marriott International as a senior infrastructure analyst overseeing maintenance and evolution of systems. He also has provided IT support to small to mid-sized companies through PB Networking …

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Roy Rogers Restaurants Partners with Performance Foodservice – Maryland

by Katie Lee

Frederick, Md. — Roy Rogers® Restaurants has signed a new 3-year contract naming Performance Foodservice – Maryland its primary distributor for food, disposables and janitorial supplies for its 50 restaurants across the Mid-Atlantic United States. The company will provide next-day delivery for the majority of stores from a menu of nearly 300 SKUs and assist the quick-service chain in developing and implementing strategies to increase the sales potential and operating efficiency of its company-owned and franchised locations.

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