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Roy Rogers Restaurants

construction and designfranchise developmentNewsremodelsrestaurantssoftware/technology

Roy Rogers Readies for Unit Growth with Prototype Remodel and Technology Upgrades

by Katie Lee

Frederick, Md. — Roy Rogers Restaurants, a western-themed quick-service restaurant chain based in Frederick, Md., has made key investments in remodeling and technology initiatives to drive brand growth with franchise partners. Renovating a collection of restaurants that were built in different decades and survived a host of design trends was a challenging goal. The stores needed changes, both inside and out, to ultimately look and feel like they belong to the same family. The design had to respect the past, while improving convenience for guests and speed of service — …

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Roy Rogers Names New VP of Franchise Sales

by Katie Lee

Frederick, Md. — Roy Rogers Restaurants has named Gregg Koffler vice president of franchise sales, a new position at the company. Based in Roy Rogers’ Frederick, Md., headquarters and reporting to Jeremy Biser, executive vice president, Koffler will lead the western-themed quick-service brand in attracting new franchise candidates to open locations throughout the eastern United States. Koffler was most recently vice president of franchise sales and development for bakery café restaurant concept Paris Baguette America. In that role, he oversaw all aspects of the brand’s franchise expansion, including real estate, …

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Pete Plamondon, Sr., Patriarch of The Plamondon Companies, Dies at 88

by Katie Lee

Frederick, Md. — The Plamondon Companies, operator of 49 Roy Rogers restaurants and 13 hotels in the Mid-Atlantic, announces the passing of Peter H. Plamondon, Sr. on August 16, 2020. He was 88. Pete Plamondon, Sr., started The Plamondon Companies 40 years ago, after spending 16 years as a corporate executive vice president for Marriott, overseeing its restaurant division. While at Marriott, he played an integral role in launching and overseeing Roy Rogers Restaurants. In following his entrepreneurial ambitions, he struck out on his own in 1979 and established Plamondon …

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Roy Rogers Tests New Store Design; Plans Systemwide Rollout

by Katie Lee

Frederick, Md. — Roy Rogers® Restaurants has successfully rolled out a new store design at its Westminster, Md., restaurant. The restaurant remained open throughout the renovations. Roy Rogers will next undertake updates at its test kitchen store in Frederick, Md., after which it will remodel one additional restaurant and open two new ones with the design before rolling it out systemwide. The new format features new lighting illuminating an exterior boasting a bolder logo presence, natural stone towers and new pylon and building signage. Inside, upgraded furniture, fixtures and equipment …

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Roy Rogers Names Senior Manager of Information Technology

by Katie Lee

Frederick, Md. — Roy Rogers® Restaurants has named Frank Cleveland senior manager of information technology. Based in the company’s Frederick, Md., headquarters, he reports to Jeremy Biser, executive vice president, and is responsible for directing all IT operations to meet internal and external customer requirements and developing new technical solutions to meet current and future needs for the brand. Cleveland previously worked at Marriott International as a senior infrastructure analyst overseeing maintenance and evolution of systems. He also has provided IT support to small to mid-sized companies through PB Networking …

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