Plano, Texas — JCPenney has appointed six new vice presidents. Wendy Santana joins the company as vice president of business development. She has built an impressive career by developing private brands and creating business opportunities for leading retailers. She joins the company after 20 years at Li & Fung – LF Americas/Oxford Collections, where she most recently served as executive vice president. Santana reports to Truett Horne, senior vice president and chief transformation officer. Rounding out the senior marketing team under Shawn Gensch, executive vice president and chief customer officer, …
Shawn Gensch
Plano, Texas — J. C. Penney Company, Inc. has hired Karl Walsh, an executive with more than 18 years of e-commerce expertise, as senior vice president, chief digital officer. Walsh will report to Shawn Gensch, executive vice president, chief customer officer. “We are thrilled to welcome Karl to JCPenney as we drive the renewal of our company and showcase our brand strategy through exceptional, seamless experiences for our customers,” says Gensch. “Nearly 90% of shoppers begin their path to purchase online, so Karl’s background of building and executing digital strategies …
Plano, Texas — J. C. Penney Company, Inc. has named Shawn Gensch as executive vice president, chief customer officer, effective June 3, reporting directly to CEO Jill Soltau. He joins the company from Sprouts Farmers Market. “I am delighted to welcome Shawn to JCPenney. His appointment fills a vital component of our executive leadership team,” says Soltau. “His proven leadership in brand management, digital marketing, analytics, mobile applications and customer loyalty programs makes him the ideal candidate to join our team.” In this role, Gensch will oversee all aspects of …