Too Good To Go, Service That Curbs Food Waste, Plans to Expand Nationally

New York City — Too Good To Go, an app for fighting food waste, plans national expansion to Philadelphia, Washington, D.C., and San Francisco, and calls on all food industry professionals to consider becoming a Too Good To Go partner. Since the B Corp’s U.S. launch 4 months ago, the app has already amassed 300,000 users and over 800 partners in New York City, Boston and Jersey City, N.J. Following its success in these markets, Too Good To Go eyes national expansion in 2021.

The Too Good to Go mobile app, available for iOS in the Apple store or Google Play for Android, connects grocery stores, restaurants, bakeries and cafes to customers, ensuring that surplus food from these eateries isn’t thrown away. Instead, the food can be packaged in a Surprise Bag (contents of which vary daily, based on how sales are going), which will then be picked up by app users around closing time. Through the app, store owners can profit from fresh food that would otherwise be tossed. Moreover, store owners and grocers can recoup operational and food production costs with the money made from Surprise Bags. Many existing partners have also seen new customers that discover their store through the app turn into regulars. Most importantly, everyone is helping the planet — since food waste contributes to 8% of global greenhouse gas emissions.

Photo credit: Les Kaner

“The app is incredibly easy to use,” says Brandon Issa, regional manager at Brooklyn Fare. “Operationally, nothing has changed in our stores, except instead of throwing good food away, we put it in the hands of Too Good To Go users.”

The app has built strong momentum in its first three cities. People in New York City, Boston and Jersey City have already saved over 85,000 meals. Too Good To Go will launch in Philadelphia this month, Washington, D.C., in March and San Francisco in April, with further plans to be in many of the largest U.S. cities by the end of 2021.

“Expanding our East Coast presence and going to the West Coast is a natural next step for us,” says Lucie Basch, co-founder of Too Good To Go. “We know there is already strong interest for a solution like ours from these communities, and we look forward to making sustainability accessible to all.”

Already available in 15 international markets including Paris, London and Amsterdam, Too Good To Go has become the go-to for conscious consumers and businesses around the world, resulting in more than 32 million app downloads and over 60 million meals across 15 countries saved to date. Too Good To Go was founded in 2016.

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SOURCE: Too Good To Go

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