people

Pasadena, Calif. — Applebee’s Neighborhood Grill + Bar has appointed Jerrold (Jay) Wong as chief operations officer, reinforcing the brand’s commitment to bold innovation, operational excellence and long term growth. He will officially join Applebee’s on Sept. 15. As COO, Wong will focus on driving consistency, accelerating growth and working closely with his team and franchisees to elevate restaurant performance and deliver a seamless guest experience across the system. Wong brings extensive leadership experience from across the hospitality industry, having scaled global teams and led transformations at world-class brands including …

San Antonio — Whataburger has hired Jessica Reicher as executive vice president and chief operating officer. She brings more than 30 years of diverse restaurant leadership experience, with a proven track record of operational excellence, brand growth and people-first leadership. Most recently, Reicher served as president of Arby’s at Flynn Group, where she led over 360 locations across 10 states. Under her leadership, Flynn Arby’s consistently ranks at the top of the system on national benchmarks in sales and customer satisfaction. Her people development strategy resulted in industry-leading turnover improvements, …

Orlando, Fla. — Sonny’s BBQ, an industry-leading BBQ restaurant, has added Matt Zeiger to its team as chief financial & development officer. In this key leadership role, he will oversee finance and development, bringing his strategic vision and deep expertise to support Sonny’s growth plan. “Matt brings an impressive 25 years of exceptional financial and operational leadership, having worked with some of the most respected restaurant franchise brands in the industry,” says George McAllan, chief growth officer at Sonny’s BBQ. “His depth of expertise will help guide Sonny’s BBQ as …