people

Katy, Texas — Academy Sports + Outdoors has appointed Brandy Treadway to the role of executive vice president, chief legal officer and corporate secretary. She will oversee all enterprise legal, compliance and risk management functions supporting the company’s corporate, distribution centers and retail initiatives. Most recently, Treadway served as senior vice president, chief legal officer and corporate secretary for RumbleOn, Inc., based in Irving, Texas, and was previously a corporate partner at Martin Powers & Counsel, PLLC. She also served as senior vice president, general counsel & secretary at JCPenney. …

Phoenix — PetSmart, a leading omnichannel pet retailer, has appointed Jesica Duarte as executive vice president and chief commercial officer. In this role, Duarte will oversee merchandising, proprietary brands, merchandise planning & allocation, digital and marketing organizations at PetSmart. She joins PetSmart from Albertsons. “Jesica is a strategic and growth-minded leader, with an impressive career tenure working across successful retail brands,” says Ken Hicks, PetSmart’s president and CEO. Duarte has more than 30 years of leadership experience, having worked for some of the world’s most recognized brands across retail, grocery, …

Atlanta — National golf retail chain PGA TOUR Superstore has named Troy Rice as its new chief executive officer. Rice comes to PGA TOUR Superstore after 3 years as CEO of retail beverage chain Total Wine & More. Rice will report directly to Arthur M. Blank, owner and chairman of Blank Family of Businesses. He will begin his new role at PGA TOUR Superstore on Sept. 2, 2025. Global search firm Russell Reynolds Associates led the search after Dick Sullivan, CEO of PGA TOUR Superstore for the last 15 years, …

San Francisco — Gap Inc. has named Maggie Gauger as global brand president and CEO of Athleta, effective August 1, as Chris Blakeslee steps down from the role. Gauger joins the company from Nike. “We are thrilled for Maggie Gauger to join as CEO of Athleta as we look to accelerate the brand’s reinvigoration,” says Richard Dickson, Gap Inc. CEO. “Maggie blends proven business transformation capabilities, deep consumer centricity, product fluency and a heartfelt commitment to empowering women and girls. This combination of skills and experiences will equip her to …

Irvine, Calif. — Effective August 18, 2025, Nate Smith will become president and chief executive officer and director of Tilly’s, Inc. In conjunction with this appointment, Hezy Shaked, co-founder, executive chairman and current president/CEO, will transition into the executive chairman role effective on that date. “On behalf of myself and the board, we are very excited to have Nate join our leadership team, and I am looking forward to working closely with him as he transitions into Tillys,” says Shaked. “We believe Nate’s combination of robust industry experience, core values …