ENTOUCH Expands Demand Response Program with 24 Hour Fitness

by Katie Lee

Richardson, Texas — ENTOUCH, a leader in energy management and smart building technology, has expanded its demand response program in partnership with 24 Hour Fitness, the 40-year leader in health and fitness. This milestone highlights the effectiveness of ENTOUCH’s cutting-edge solutions in reducing energy usage, driving profitability and supporting sustainability initiatives for multisite operators.

In 2023, 24 Hour Fitness implemented ENTOUCH’s demand response program across an initial 100 locations in California and Texas. The initiative proved highly successful, saving 35 MW of energy and significantly contributing to the reduction of CO2 emissions. As a result, 24 Hour Fitness expanded the program to include 39 additional locations.

“We are incredibly proud of the success and expansion of our demand response program, which underscores our commitment to providing innovative energy solutions to our customers and partners,” says Jon Bolen, CEO of ENTOUCH.

By leveraging ENTOUCH’s proprietary technology, 24 Hour Fitness has not only achieved substantial cost savings but also contributed to a more sustainable future.

“The growth of our program is a testament to the value ENTOUCH’s demand response technology brings to 24 Hour Fitness, not just in cost savings but also in our contribution to a more sustainable future and a healthier planet,” says Chris Schmidt, senior vice president of club operations at 24 Hour Fitness.

Founded in Dallas in 2008, ENTOUCH is the leader in energy management as a service and smart building technology. Its turnkey solutions digitally transform and optimize operations for multisite businesses, delivering sustainable solutions that reduce energy usage, drive profitability and simplify facility management. ENTOUCH is the only provider that owns its entire technology stack and can manage heterogeneous systems from a single cloud solution.

24 Hour Fitness has nearly 300 clubs in 11 states nationwide, offering thousands of square feet of premium strength and cardio equipment, turf zones, free weights, functional training areas and more. For more information, visit www.24hourfitness.com.

SOURCE: ENTOUCH

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