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MOOYAH Burgers

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MOOYAH Burgers, Fries & Shakes Expands in New Markets; Hires Operational Services VP

by Katie Lee

Plano, Texas — MOOYAH Burgers, Fries & Shakes, a 90-plus-unit better burger franchise, has spent the first quarter opening three new locations and planning for an additional 13 openings for the rest of the year. MOOYAH is expanding in St. Louis, Mo.; Lubbock, Texas; Phoenix; Southern California; Dallas-Fort Worth; Boca Raton, Fla.; and Boston. “There are some pretty obvious places that we’re trying to fill in,” says Doug Willmarth, president and COO. “We have core markets in the Sun Belt from California to Florida, and we are filling in those …

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MOOYAH Burgers, Fries & Shakes Opens its First Location in New York City

by Katie Lee

New York City — MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, opened its first restaurant in New York City on Feb. 1. The city’s first MOOYAH also marks the first MOOYAH Burgers, Fries & Shakes restaurant for Nick and Art Depole. The twin brothers grew up in Los Angeles and were big fans of the brand. “We always loved MOOYAH’s food, and once we were introduced to their business model and leadership team, we were blown away by the opportunity,” says Nick Depole. Located near New York’s …

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MOOYAH Burgers to Open 10 New Locations in Dallas-Fort Worth

by Katie Lee

Plano, Texas — Former restaurant and entertainment executive, Ted Beaman, along with his 20-year business partners, Sean McCullough and Greg Stevens, are shifting careers from the entertainment industry to open 10 MOOYAH Burgers, Fries & Shakes, a Plano, Texas-based “better burger” concept, across the Dallas-Fort Worth metropolitan area. Eight of the 10 locations will be new, whereas the other two locations — in Flower Mound and Frisco, Texas — are being acquired and remodeled. All 10 of these locations will feature the brand’s new prototype with new dining zones, digital …

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MOOYAH Burgers, Fries & Shakes Plans 14 New Locations in 2020

by Katie Lee

Dallas — MOOYAH Burgers Fries & Shakes, a “better burger” fast-casual franchise, plans continued expansion into new markets and a revamped restaurant model. In 2020, MOOYAH will be opening 14 new locations, all of which will feature the new prototype design. The design includes dining room seating zones created to accommodate community dining, dedicated third-party delivery and pickup shelving, closed kitchens, digital menu boards and an overall more modern vibe. The redesign, which includes a refreshed logo, was created in collaboration with Madrid-based design company Livit — a team of …

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MOOYAH Burgers, Fries & Shakes Opens in First KidZania USA

by Katie Lee

Dallas — MOOYAH Burgers, Fries & Shakes, a fast-casual “better burger” chain based in Plano, Texas, has partnered with KidZania USA, an interactive 85,000-square-foot indoor “city” for kids ages 6 to 14, to be one of the featured restaurant experiences in KidZania’s first North America location. The innovative indoor family entertainment center, which now has 29 locations in 22 countries, opened on November 23, 2019 at Stonebriar Centre in Frisco, Texas. “MOOYAH is the perfect brand to join our first KidZania USA family in their backyard in Texas,” says Greg …

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MOOYAH Burgers, Fries & Shakes Introduces Refreshed Restaurant Model

by Katie Lee

Dallas — MOOYAH Burgers, Fries & Shakes plans to provide its guests and franchise owners with a fresh and elevated dining experience. The “better burger” fast-casual franchise plans an interior and logo refresh that will roll out beginning in the first quarter of 2020. MOOYAH plans to open 14 new locations with the refreshed look next year; all existing locations will remodel by the end of 2024. The new prototype and design come at a critical point for the brand, as the company is actively ramping up franchising efforts in …

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MOOYAH Burgers, Fries & Shakes to Add 9 Locations in Orlando, Fla.

by Katie Lee

Orlando, Fla. — MOOYAH Burgers, Fries & Shakes, a fast-casual “better burger” chain founded in Plano, Texas, in 2007, is set to have two openings in late 2019 and early 2020 in Orlando, Fla. The Orlando openings mark the second and third MOOYAH Burgers, Fries & Shakes restaurants in the market, joining the existing Oviedo Mall location that opened last fall. The franchise brand is planning to bring an additional six locations to the greater Orlando area. For more information, visit www.MOOYAH.com.     SOURCE: MOOYAH Burgers, Fries & Shakes

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MOOYAH Burgers, Fries & Shakes Taps Industry Veterans for Next Chapter in Growth

by Katie Lee

Dallas — MOOYAH Burgers, Fries & Shakes, the “better burger” fast-casual franchise, has hired key executives — including president and COO — that will enhance franchisee support and prepare for rapid franchise development. The company has added a new president and COO, Tony Darden, who comes to MOOYAH after serving as COO at Taco Bueno. Prior to Taco Bueno, Darden spent more than a decade at Panera Bread and more than 15 years at Bennigan’s. MOOYAH also added a new director of supply chain, a real estate and development manager, …

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