on the border

— By Katie Lee —   Rethinking its operations since the pandemic, On The Border rebrands with bold changes for its food and the guest experience.     When the COVID-19 pandemic upended the world’s economy 3 years ago, many industries were forced to turn on a dime, to rethink their entire business models, to reengineer some shred of stability in the shakiest of markets. As On The Border can attest first-hand, the restaurant industry was among the trickiest terrain to navigate. But the Texas-based brand was agile enough to …

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— By Paige Ward —   Women who lead from executive-level positions are bringing much needed diversity, strength and stability to a rebounding restaurant industry during uncertain times.     With the quick-service restaurant industry drastically shifting as a result of post-pandemic consumer trends, many brands are searching for innovative ideas that will keep up with the rapid change of pace. Four brands — Mongolian Concepts, Wetzel’s Pretzels, On the Border and Salata — are altering the very way their corporate suites think by diversifying their teams to place more …

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Atlanta — Nearly 40 years ago, On The Border Mexican Grill & Cantina was born, and it has since grown into the world’s largest Mexican casual dining brand. Now, On The Border is taking it back to the 1980s with the debut of its new prototype that pays homage to the brand’s first design and renowned experience. On The Border North Point, located in Alpharetta, reopened as the brand’s first restaurant to feature the all-new prototype. Featuring a palette of white adobe and rustic colors, longtime guests will immediately recognize …

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