the halal guys

Fransmart Expands Leadership Team to Prepare for Investment in New Brands

by Katie Lee June 10, 2022

Scottsdale, Ariz. — Fransmart plans for a multibillion-dollar portfolio of category-leading franchise brands by the end of 2030. To reach this goal, Fransmart will continue to identify and invest in concepts ripe for national and international expansion, while accelerating growth of its legacy brands. Additionally, the company is expanding its best-in-class leadership team to support each of its brands with operational expertise and highly-effective sales and marketing strategies. “To succeed in the world of franchising requires continual improvements to the brand’s business model, growth strategy, systems and processes,” says Dan …

June 10, 2022

franchise development News restaurants

The Halal Guys Returns to Food Cart Roots with New Locations Inside Yankee Stadium

by Katie Lee April 14, 2022

New York City — The Halal Guys has cooked up authentic beef, chicken and falafel on the streets of Manhattan since 1990. Today, the brand has partnered with another iconic New York franchise, the New York Yankees baseball team. The partnership introduces two new carts inside of Yankee Stadium. “As we look back on our history as a single cart on the corner of 53rd and 6th, we are honored to celebrate this triumphant moment partnering with the New York Yankees,” says Ahmed Abouelenein, CEO of The Halal Guys. “We’ve …

April 14, 2022

Industry Voices restaurants software/technology

Smart Decisions

by Katie Lee March 4, 2022

— By Ahmed Abouelenein — The benefits and drawbacks of introducing new technology into restaurant operations. Restaurant industry professionals showcased an exceptional amount of resilience and resourcefulness in such a challenging time. One tool that has helped so many restaurant operators sustain, and even thrive, over the past 2 years is the adoption of smart technology. When used correctly and implemented appropriately, the benefits of technology can be business-changing. Technology offers the ability to increase productivity, address labor shortages, streamline operations and so much more. Being smart about …

March 4, 2022

franchise development News restaurants

The Halal Guys Opens 100th Restaurant

by Katie Lee March 3, 2022

New York, N.Y. — The Halal Guys, the fast-casual American halal restaurant famous for pioneering halal fare in America, is celebrating its 100th store opening this month in Pittsburgh. “We are so grateful to reach this historic milestone as a business. From a food cart on the streets of New York City to an international franchise, we would not be here without the support of our first fans and customers. We thrive off growth and innovation and are excited to see what comes next,” says Ahmed Abouelenein, CEO of The …

March 3, 2022

construction and design News restaurants

The Halal Guys Redesigns Restaurants, Inspired by Pandemic Pivots

by Katie Lee July 6, 2021

New York City — The Halal Guys, the fast-casual restaurant famous for pioneering American halal food, is unveiling its newly designed restaurant concept. The new design pays tribute to the brand’s roots as a New York City street cart and incorporates new, innovative safety precautions for customers during and after the COVID-19 pandemic. The Halal Guys selected Rubber and Road Creative, a San Francisco-based brand strategy and retail design firm, to work together on a design that could elevate the customer experience and brand identity for its growing international franchise …

July 6, 2021

Industry Voices restaurants

Inside Out

by Katie Lee May 20, 2021

— By Andrew Eck — From the inside looking out: 2021 foodservice industry trends. I think we all put a lot of pressure on 2021 to be a year of rebounding, the year that we return to normal. So far, we are off to a slow start! From the events in Washington, D.C., in early January to the traumatic weather events we have seen in Texas recently, maybe 2021 won’t be perfect, but I do believe there is reason for optimism. There is reason for a lot of optimism, …

May 20, 2021

franchise development News restaurants

The Halal Guys Builds Midwest Momentum with Kansas City Debut

by Katie Lee April 2, 2021

Kansas City, Mo. — The Halal Guys, the largest American Halal street food concept in the world, is expanding rapidly across the Midwest, recently announcing a multi-unit franchise deal to open locations in Missouri. The first is slated for Kansas City with at least four additional units to follow. The announcement comes on the heels of an expansion into Ohio that will more than double The Halal Guys’ footprint in the region. Franchisee Osama Hanif will bring the quintessential New York City street cart food experience to Kansas City diners …

April 2, 2021

franchise development News restaurants

Greek Xpress Partners with Fransmart for Nationwide Franchising

by Katie Lee January 22, 2021

New York City — Greek Xpress, New York’s favorite Greek quick-service restaurant, is partnering with franchise development group Fransmart to bring its authentic, delicious and healthy Greek cuisine to customers nationwide through franchising. The brand has continued to build momentum despite challenges surrounding COVID-19, opening its seventh location in Manhattan last year and continuing construction on its eighth location in Staten Island. “Customers vote with their wallets, and Greek Xpress restaurants are busy,” says Fransmart CEO Dan Rowe. “We have full confidence that this concept could grow to become a Greek Five Guys or a …

January 22, 2021

Industry Voices restaurants

Delivery on Demand

by Katie Lee June 5, 2020

— By Ahmed Abouelenein — Today, ghost kitchens are more important than ever. Early on, The Halal Guys embraced the possibilities inherent in ghost kitchens as a tool to expand the reach of our business and grow revenue. We now have become one of their leading proponents for several reasons. In essence, ghost kitchens are 100% delivery-only facilities, alleviating our brick-and-mortar and cart locations, especially during peak times. They help take the pressure off our retail businesses. As a result, our brick-and-mortar locations have been able to wholly focus …

June 5, 2020

News people restaurants

Fransmart Hires Restaurant Industry Veteran

by Katie Lee June 1, 2018

Alexandria, Va. — Fransmart, the leading global franchise developer behind the explosive growth of The Halal Guys and Five Guys Burgers & Fries, has brought on industry veteran Michael D’Arezzo. As part of the Fransmart team, D’Arezzo will assist Fransmart’s founder and president, Dan Rowe, in developing and growing the company’s existing portfolio of emerging restaurant brands.

June 1, 2018