— By Katie Lee — Rethinking its operations since the pandemic, On The Border rebrands with bold changes for its food and the guest experience. When the COVID-19 pandemic upended the world’s economy 3 years ago, many industries were forced to turn on a dime, to rethink their entire business models, to reengineer some shred of stability in the shakiest of markets. As On The Border can attest first-hand, the restaurant industry was among the trickiest terrain to navigate. But the Texas-based brand was agile enough to …
tim ward
Atlanta — The Krystal Company has hired two senior executives with extensive QSR experience to lead its ongoing revitalization plan. Tim Ward fills the newly created position of president and chief operating officer, and Bruce Vermilyea joins the brand as chief financial officer. Ward joins Krystal from Captain D’s where he served as chief operating officer. During his tenure with Captain D’s, the company enjoyed 8 straight years of positive same-store sales and developed a pipeline of over 100 new restaurant locations. Ward held previous roles at Arby’s/RTM and NPC International/Pizza Hut. …
Nashville, Tenn. — Captain D’s has expanded its leadership team, promoting company veterans Tim Ward and Andy Castle to chief operating officer and vice president of company operations, respectively. Additionally, the company promoted David Rentschler to director of operations for the Nashville-Knoxville-North SC district and Jen Daley to Knoxville area director.