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Wetzel’s Pretzels

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Wetzel’s Pretzels Names New Brand Leader

by Katie Lee

Pasadena, Calif. — Wetzel’s Pretzels has appointed Vincent Montanelli to the company’s top leadership position. Montanelli joined Wetzel’s nearly 20 years ago as the senior vice president of operations and most recently held the post of COO. He will maintain the COO title with the promotion, taking on the highest leadership responsibilities for the organization. Promoted following MTY Food Group’s recent acquisition of Wetzel’s, Montanelli aims to build on the brand’s momentum, driving store growth through its multitude of flexible store formats. At the doorstep of the much anticipated 400th …

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Wetzel’s Pretzels to Debut New Street Concept, Twisted by Wetzel’s

by Katie Lee

Pasadena, Calif. — Wetzel’s Pretzels is introducing Twisted by Wetzel’s, a never-before-seen street concept that amplifies the iconic brand’s classic pretzels to satisfy today’s millennial and Gen Z generations. From savory to sweet, the menu features new creations that are stuffed, topped and drizzled to ultimate pretzel perfection. The new concept will debut in California this spring. “Twisted by Wetzel’s embraces the magic or our core brand and elevates it to a whole new level, providing a bigger, bolder, more imaginative expression of Wetzel’s,” says Kim Freer, chief marketing officer. …

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Leading Ladies

by Katie Lee

— By Paige Ward —   Women who lead from executive-level positions are bringing much needed diversity, strength and stability to a rebounding restaurant industry during uncertain times.     With the quick-service restaurant industry drastically shifting as a result of post-pandemic consumer trends, many brands are searching for innovative ideas that will keep up with the rapid change of pace. Four brands — Mongolian Concepts, Wetzel’s Pretzels, On the Border and Salata — are altering the very way their corporate suites think by diversifying their teams to place more …

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Wetzel’s Pretzels Opens Inside 2 Walmart Locations

by Katie Lee

Bakersfield, Calif., and Henderson, Nev. — Wetzel’s Pretzels recently opened two new franchise locations in Bakersfield, Calif., and Henderson, Nev., within Walmart stores. The openings inside both Walmart stores exhibit the mutually beneficial relationship between the pair of dominant brands. “The success we’ve seen from our existing Walmart partnerships has been phenomenal, with our locations performing well beyond expectations,” says Jennifer Schuler, CEO of Pasadena, Calif.-based Wetzel’s Pretzels. “We look forward to continuing to expand our relationship with Walmart and provide yet another convenient way to ‘Bring Pretzels to the …

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Wetzel’s Pretzels Offers Franchise Opportunities with Phillips 66®

by Katie Lee

Pasadena, Calif. — Wetzel’s Pretzels is offering a unique franchise opportunity with the Phillips 66 family of brands. Operators will now have the opportunity to open a hot, fresh Wetzel’s experience at Phillips 66®, Conoco® and 76® branded convenience stores. “We’ve been incredibly impressed with the early success of Wetzel’s Pretzels locations at the 76® convenience stores and the benefit this initiative will provide for both brands’ growth,” says Frank Gonzales, director of non-traditional development at Wetzel’s Pretzels. “Our team is excited to provide the convenience and ease of operations …

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