Hartland, Wis. — Batteries Plus, the nation’s largest and fastest-growing battery, light bulb, key fob and phone repair franchise, is evolving its customer experience across multiple touchpoints. The rebranding — called “Project VOLT” — was a result of comprehensive merchandising testing which brought to light the opportunity to update and transform stores. The enhancements revolutionize the concept’s online and in-store customer experience and more accurately represent consumers’ preferences when it comes to a retail shopping experience. Now, when customers walk through the doors, a modernized, refreshed look will help them …
