Melbourne, Fla. — USSI Global has added an experienced AV and digital signage professional to its leadership team as the company prepares for business growth in a thriving industry sector. Christina Murgo joins USSI Global’s Digital Signage and Technology Group as director of sales and business development, effective immediately. She reports to Amanda Flynn, chief revenue officer. USSI Global’s holistic approach to project management covers an entire spectrum of services that brings the world’s largest digital signage projects to life. The company’s thoughtful structure positions it as among the few …
signage
— By Jeremy Johnson — The case for solar-powered signage in parking lots. In today’s competitive retail and hospitality landscape, every aspect of a business must be optimized to create a positive and memorable customer experience. Although the parking lot usually represents the first interaction a customer has with an organization, it is often overlooked, and one crucial element is signage. Retailers, restaurants and property managers can significantly improve their parking lots by incorporating signage that is solar-powered, reaping a multitude of benefits that extend beyond mere aesthetics. In this …
— By Jaime Bettencourt — Creating destination stores for lasting connections. The meteoric rise of e-commerce has forced traditional brick-and-mortar retail to reckon with a new reality: physical stores must provide immersive in-store experiences. Retailers failing to integrate digital channels and offer the best of online shopping offline will struggle to stay competitive in this omnichannel environment. Major brands have learned the hard way that simply having a physical location won’t suffice, with some closing hundreds of underperforming stores because they weren’t offering customers experiences beyond mere product displays and …
Santee, Calif. — BLAIR SIGN PROGRAMS, a leading national sign and graphics company, has launched its newly redesigned website. The new web page is based upon a “less is more” design aesthetic and features design/build work examples of national retail, branding and custom design solutions in the built environment. The site navigation is visual, intuitive and analogous with the project identity and wayfinding designs provided by BLAIR SIGN PROGRAMS in the built environment. “Our clients need solutions to the ‘clicks versus bricks’ challenge in today’s retail environments,” says Scott Blair, …
— By Kait Paradowski — How design and art go hand in hand when creating bespoke spaces for restaurants. In a time when all demographic groups, especially Millennials and Gen Z, are increasingly seeking authentic and immersive experiences, bespoke design is providing a meaningful connection between patron and location. Naturally, design and art go hand in hand. Whether it be a large mural or unique branding, bringing in an artistic element allows designers to tell a captivating story for the restaurant and create meaningful differentiation. When it comes to choosing …
— By Doug Head — The creative use of color can add to your signage/lighting program — and draw consumers in to your business. What do you do when the sign code in your city is very restrictive and your building needs more attention than your small display will provide? Many businesses have discovered that a colorfully lit wall or accent lighting will draw attention to the building and add appeal. Using color to capture attention and highlight architectural features on buildings can be the answer to the small sign …
— Interview with Matt Beall — How Bealls has streamlined its name and its brand identity, all while robustly growing its store count. Spanning more than a century and four generations, Bealls Inc. has been owned and operated by its founding family in Bradenton, Florida, since 1915. This year, the veritable scion of retail is undergoing a significant rebranding of two of its largest chains. The company’s 600 Bealls Outlet and Burkes Outlet locations in 23 states are uniting to become “bealls.” Bealls, Inc. also operates a retail chain that …
— By Jon Jaggers — How to leverage brand heritage in the restaurant industry and beyond. Have you ever found yourself drawn to a restaurant not just because of the food, but because of its unique history and story? Maybe it’s a local diner that’s been around for decades, or a chain that’s been passed down from generation to generation. Whatever it may be, brand heritage is a powerful tool in the food and beverage industry. In this post, we’ll dive into why brand heritage matters, and how it can …
— By Jeremy Johnson — How to maintain ADA compliance and avoid potential litigation: flexible signpost vs. concrete pyramid base. The Americans with Disabilities Act (ADA) sets requirements for accessible parking spaces that businesses and municipalities must follow. Failure to comply with these regulations can result in fines and legal action. According to ADA.gov, businesses and municipalities found to be in violation of ADA regulations can face up to a $75,000 fine for the first incident and $150,000 for any additional failures to comply. According to the California Commission on …
— By John Moezzi — What to expect in 2023 digital signage for retail and restaurants. Another year has passed — since the pandemic started — and we continue to see an uptick in consumers in stores and restaurants. However, even for decades before the pandemic, there were debates between online and brick-and-mortar, where some think one abolishes the other, while others think they play well together. Perhaps, it’s important to know what they can do for each other. Let’s explore the trends for 2023 and how online and …