— By Jim Metevier — Striking the right balance between dine-in and digital investments. In a world where convenience is king, the quick-service restaurant industry is experiencing an unprecedented push toward digitization, and understandably so. Throughout 2020 and 2021, while in the throes of the COVID-19 pandemic, brands needed to pivot to survive. Traditional guest-facing techniques fell to the wayside, as consumers called for contactless pickup and delivery — relying mostly on apps and websites to place orders, and demanding as little person-to-person contact as possible. Amazingly, for …
