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Biscuitville Names New Director of IT, Enterprise Applications

by Katie Lee

Greensboro, N.C. — Rusty Everhart has been hired as the director of IT, enterprise applications, at Biscuitville Fresh Southern. His primary responsibility will be to oversee all technology systems that support Biscuitville’s operations. From point-of-sale to back-end digital platforms such as business intelligence and reporting tools, he will ensure that everything is running efficiently from both a workstream and a financial return perspective. Prior to Biscuitville, Everhart garnered vast IT experience, serving in technical leadership roles in the tobacco, software engineering, furniture manufacturing, IT consulting, and telecom industries. Headquartered in …

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Biscuitville Names New Vice President, Supply Chain

by Katie Lee

Greensboro, N.C. — Larry Williams has been named vice president, supply chain at Biscuitville Fresh Southern. Beginning his career with Biscuitville in 1986 as a warehouse worker and delivery driver, Williams has held roles as Biscuitville’s distribution center manager and also supply chain director before his promotion to vice president. Williams oversees Biscuitville’s self-distribution system, which is a rarity in the quick-service restaurant industry. From the company’s local warehouse space in Graham, N.C., Biscuitville sources all 63 of its locations without the use of any outside distributors. “Self-distribution allows us …

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Biscuitville Names New Vice President of Operations

by Katie Lee

Greensboro, N.C. — Jeff Linville has been named vice president of operations at Biscuitville Fresh Southern®. For more than 20 years, Linville has served in various C-suite and senior management roles within franchised, private equity firms as well as other quick-service restaurants. “Jeff is a veteran of restaurant operations and senior management, having worked with some of the industry’s leading brands,” says Kathie Niven, president of Biscuitville. “He will take the lead role in the continuing evolution of Biscuitville operations. Jeff is an outstanding operator, and his people-first leadership style …

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Biscuitville Founder Maurice Jennings Sr. Dies at 86

by Katie Lee

Greensboro, N.C. — Biscuitville founder Maurice Neuborne Jennings passed away on September 19, having spent his last days surrounded by his family. He was 86. Jennings founded Biscuitville in 1966 first as Pizzaville, which became a community favorite pizza restaurant. In the mornings, biscuits along with a legendary jelly bar were offered at Pizzaville.  Demand for biscuits was so immense that Jennings opened the first stand-alone Biscuitville in 1975, serving only biscuits. Today, there are 64 Biscuitville restaurants in North Carolina and Virginia. Jennings’ son, Burney Jennings, is the chief …

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Biscuitville Names VP of Technology and Transformation

by Katie Lee

Greensboro, N.C. — John Young has been named vice president of technology and transformation at Biscuitville Fresh Southern®. Most recently, he was global information officer for Static Control Components, a manufacturing company based in Sanford, N.C. Earlier in his career, from 2015 to early 2018, Young served as IT director for North America for Canadian-based Couche-Tard, a company that owns several international convenience store brands, including Circle K. “We want to balance our commitment to Southern hospitality while offering the convenience guests need. We chose John Young because he has …

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Biscuitville Names Vice President of Operations

by Katie Lee

Greensboro, N.C. — Craig Hanson has been named vice president of operations at Biscuitville Fresh Southern®. Hanson comes to Biscuitville with more than 15 years of experience with medium- and large-sized quick-service and fast-casual brands. His experience expands to brands that include MOD Pizza, Dunkin Brands, YUM Brands, Pizza Hut and Papa John’s to name a few. What has made him so successful in helping to steer the operational aspect of these brands is his belief that success ultimately comes from its people and culture. “Craig is a veteran of …

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Biscuitville Names New Creative Director

by Katie Lee

Greensboro, N.C. — Biscuitville Fresh Southern® has named Stephen Swoap creative director. In his role at Biscuitville, he will continue to evolve and elevate the look of the brand and oversee the execution of its visual identity across its media platforms along with experiential branding opportunities to enhance in-restaurant experiences for guests.

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Biscuitville Plans First New Market Expansion in a Decade

by Katie Lee

Greensboro, N.C. — Biscuitville FRESH SOUTHERN® will enter the Fayetteville, N.C., market — its first new market expansion in 10 years — with two restaurants to open mid-year 2019 followed by an additional two restaurants later in the year, pending approval by local authorities. The first restaurant will open in the Spout Springs area late spring 2019, and the second will open mid-summer in Fayetteville.

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