— By Jaime Bettencourt — Creating destination stores for lasting connections. The meteoric rise of e-commerce has forced traditional brick-and-mortar retail to reckon with a new reality: physical stores must provide immersive in-store experiences. Retailers failing to integrate digital channels and offer the best of online shopping offline will struggle to stay competitive in this omnichannel environment. Major brands have learned the hard way that simply having a physical location won’t suffice, with some closing hundreds of underperforming stores because they weren’t offering customers experiences beyond mere product displays and …
